Vehicle wraps are a great medium for advertising your business. As a part of an overall
marketing strategy, they’re cost-effective and get you more visibility and therefore more
First, let’s go through some of the statistics provided by the OAAA (Outdoor Advertising
Association of America) –
An average vehicle driven for 15,000 miles in a year will pass in front of 9 million
On an average, a vehicle wrap can generate 30,000 – 70,000 views in a year
Over 95% of Americans are reached through media targeting vehicle drivers and
96% of Americans travel in a vehicle in a week, either as a passenger or a driver
Vehicle wrapping and mobile marketing delivers maximum bang for the buck. As an
example, $20,000 spent of vehicle wrap advertising will get you 8.4 million
impressions in a year! The same amount of money can get you just 700,000
impressions in 1 month through ads on billboards. And typically, with $20,000, you
can reach just 900,000 listeners over the radio.
These stats indicate the potential of advertising through vehicle vinyl wraps. Additionally,
there are some more reasons as to why they are a very good investment.
The benefits of a vehicle wrap for business
A major advantage to vehicle wraps is that it’s a non-intrusive form of advertising. It’s not
like a television or radio ad which distracts you from the main program. People don’t mind it
A vehicle wrap is essentially a mobile billboard. And you don’t have to wait for viewers to
see it – you just advertise when your vehicle is moving out on the roads. You can’t even turn
it off. People can even see the wrap ads when the vehicle is parked. Heck, even a traffic jam
works as a good marketing opportunity with these wraps!
This is undoubtedly one of the best parts about vehicle wrapping. When compared to
traditional means of advertising, with vehicle wraps you don’t occur recurring costs. You just
pay once for installing the vehicle wrap and you’re good to go, until you decide to change or
remove it. With something like a billboard ad, you need to pay a periodic rent for as long as
An average car doesn’t really grab anyone’s attention. But if you have well designed vehicle
wrap, it will be noticed very easily by other drivers. Most vehicles tend to be wrapped in
brightly coloured vinyl sheets, and therefore are engaging and pleasing to view.
A vehicle wrap can get between 30,000 to 80,000 impressions per day. Depending on how
many vehicles you own, on which roads they travel, and how frequently they travel, you can
generate a huge number of views.
Since the vehicles will mostly ply on local routes, you can tailor your vehicle wraps
specifically to cater to local customers and businesses.
As a bonus, vinyl wraps can also offer a protection against minor scratches and the like.